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RedNote is a Chinese social media app that has been gaining in popularity in the US and the West in the light of the expected ban on TikTok in the USA.

The Rise of RedNote

The upcoming ban on TikTok in the US, which is due to take effect from 19 January, has seen a wide number of American users flock to a different social media platform – RedNote. RedNote is a Chinese app what was originally launched in 2013 as Xiaohongshu (which translates to “Little Red Book”). It has […]

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The power of typography for digital marketing

The power of typography

Typography is important because it can build a hierarchy of information, create brand recognition and can give your business a personality. It even has the power to influence opinion and evoke emotions from your customers. In fact, typography is so important that not doing it well can be the reason a viewer doesn’t read your

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Twitter's alternative microblogging app Mastodon

What is Mastodon?

Elon Musk’s takeover of Twitter has sparked much controversy over the future and safety of the app, leaving millions of users looking for a new alternative to the micro-blogging platform. One Twitter alternative that has gained a lot of traction in recent weeks has been Mastodon. It has gained over 1 million active monthly users

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