The upcoming ban on TikTok in the US, which is due to take effect from 19 January, has seen a wide number of American users flock to a different social media platform – RedNote. RedNote is a Chinese app what was originally launched in 2013 as Xiaohongshu (which translates to “Little Red Book”). It has […]
The Rise of RedNote Read More »
LinkedIn is consistently rated by content marketers as one of the most effective platforms to share organic content – especially from a B2B perspective. It’s a great place to sell, generate quality leads, build traffic, reach your target audiences and gain insights into what they want. Basically when you are trying to connect with a
How to make the most of LinkedIn in 2022 Read More »
Social media is an ever-changing environment. To stay atop of this powerful tool and ensure it is being used effectively, we need to understand where it is going and how it is expected to evolve. Here we look at some of the trends that are expected to dominate 2022 across social media platforms. More Authenticity/Transparency
Social Media trends for 2022 Read More »
Cogency, the strategic communications and digital marketing agency is seeking to expand our team. We wish to hear from experienced personnel and those who are at the early stages of their career in PR/ Communications/ Digital Marketing. Applicants at PR Director, PR Manager and PR Executive levels are being considered. Positions with Cogency will be
Since the turn of the century, there have been 14 by-elections in Ireland to seats vacated in Dáil Éireann. This number will increase to 18 on Friday 29th November, when the 4 vacancies created by the recent European elections are filled. These by-elections are taking place in the constituencies of Dublin Fingal, Dublin Mid-West, Cork
By-elections: What the numbers say Read More »
When you’ve put the time and effort into producing some relevant content for your business or organisation’s website the next step is to try to promote that piece to as wide an audience as possible. Of course that’s easier said than done, particularly if you are still building up your corporate social media channels and
The under appreciated value of employee social sharing Read More »
Cogency. You might wonder why a strategic communications, PR, digital marketing and public affairs consultancy based in Galway, chose such a name. It doesn’t immediately scream any of the most likely keywords for a business like this. Well it certainly wasn’t chosen arbitrarily. We believe that names are important. They say something about an organisation,
Cogency – What’s in a name? Read More »